Marketing

Messaging. Reinvention. And Refrain from Saying Stupid Things. If we say…These are incredibly challenging times for everyone. You may say… Thanks Captain Obvious. Or, No sh#$ Sherlock. As professional writers and marketers, we live and breathe the importance of tone, and precise well thought out content in crafting messaging. Our knowledge and experience in crafting […]

Acquiring new customers can be costly. In fact, the estimated costs of acquiring a new customer is 4-10 times MORE than keeping a current one. We are creatives, but even we can do the math on that one! So what can you do to build brand loyalty and keep the customers you have? Building Brand

With the end of the year approaching like a runaway freight train, a lot of us are scrambling to schedule our end of year physicals with our primary care physicians. If you are like us, you are most likely dreading it. Blood work on an empty stomach, ice cold EKG monitors on your naked chest,

How to Write a Single Minded Proposition (SMP) You must be smart, you must be disciplined, and you must take your time. In our backgrounds in the large agency world, SMP’s were often crafted with tons of market research behind them. For example, if a laundry detergent was our product – and once upon a

In advertising and marketing some ideas are so good, so smart and effective that they are just as relevant today as they were 50 years ago. No we are not talking about an actual ad or tag line here, but rather the idea of the Single Minded Proposition (SMP) or the Unique Selling Point/Proposition. Rosser

A good Creative Brief is both creative and brief. Brief in that it is a succinctly and skillfully written document typically limited to one to two pages. Creative, and at its best, a source of artistic inspiration. A Creative Brief is often referred to as the wisdom and thinking of what the marketing is trying

Creating a fully developed marketing plan is critically important for your business. The very best marketing plans have a long term strategy that are comprised of many short and mid-range goals. Ideally, a solid plan will have short term goals and complimentary tactics, mid-range goals and complimentary tactics, and yes, you guessed it, long term