Holistic SEO refers to improving ALL aspects of a website to ensure its higher ranks in search engine. The thing is…it’s not just one thing but four.
The Google Algorithm
Google is super smart and highly skilled at using an algorithm to analyze copious amounts of data. This analysis then helps Google drill down to determine what kind of information will create the perfect search engine for consumers to quickly and efficiently find what it is they are looking for. This also helps determine where and when your website will show up
when people are searching.
So what is your site providing for Google’s Algorithm? TRICKS are for kids and magicians…not for SEO
No matter what you hear, or someone tries to sell you, don’t rely on tricks to build SEO. Google is smarter than you, and is on to all the tricks. We can even say with complete conviction, Google doesn’t like tricks, and punishes those who try them.
Basically, ranking well on Google is not a quick fix that is created by tricks, but done well and properly, SEO happens over the long term…slowly and steadily with a solid strategy that includes the big four.
Recently, Yoast https://yoast.com/, a company whose mission Statement reads, SEO for Everyone, published an article about the importance of a strategy that includes all of these for Holistic SEO.
Four Components for Good SEO Strategy
- High Quality Content that is Well Structured
- Solid Technical SEO
- Pleasant User Experience
- Abundant Security
For the remainder of this blog post, let’s look at number one. High Quality Content. There is no Substitute.
Make sure your site content is really, really good.
There is just no substitute for well written, engaging content and gorgeous, relevant images. You had better make sure it’s well organized with information readers need, that is also easy to find and understand.
This is why we tell prospective clients, it’s important to call professionals like us that can help identify who they are, and tell their story in a meaningful and compelling way.
A well written, highly original website should be somewhat time consuming and expensive. We often don’t write one word of content until we have spent a great deal of time speaking with, and researching our clients.
Who are they?
What do they have to offer?
What makes them unique?
Who are their competitors?
These are just some of the elements we need to understand before we create a website.
Make sure whoever you hire to do your website, doesn’t skip over these important steps. It will be the difference in getting a great site, over a mediocre site. While the investment may in fact be slightly more, you will often reap the rewards very quickly. It will also pay off by getting you more conversions once people understand who you are, and see the reasons to want to work with you.
Check back for more details and strategies on the other three components that make up Holistic SEO. In the meantime, if you want a great website, we’d love to create it for you using exceptionally, high quality content. No Tricks Allowed!