Acquiring new customers can be costly. In fact, the estimated costs of acquiring a new customer is 4-10 times MORE than keeping a current one. We are creatives, but even we can do the math on that one! So what can you do to build brand loyalty and keep the customers you have?
Building Brand Loyalty
There are a range of Brand Loyalty Basics that we advise and implement for our clients that we call… the MUSTS. Once you’ve worked your way through that list, then you can get creative, and implement some tactics that are specific to your brand.
Even if you have to hire some skilled marketers (Think Us), their efforts can easily pay for themselves, and generate sales for you. The literal bottom line is this, a 5% increase in Customer Retention can increase a business’ profits by 25% – 125%. That is a huge source of revenue, so yes it’s important to do everything you can to keep your clients and customers.
Engage and Re-Engage
Connecting and engaging with existing customers across all platforms is a no brainer. Inform them as to what is happening with your business and keep them up to speed with any events, news and changes. People genuinely like to be in the know. Do your customers use Facebook or Instagram? Do you have an email data base of your customers? Is your website engaging and informative? Have you considered a monthly newsletter?
Check out one of our client’s Instagram Accounts that we manage. We love show her listings, but include client testimonials, real estate tips, and inspiration.
Make Them Smile
When it’s on brand, make them smile. Brighten someone’s day with a chuckle, and don’t be afraid to be wry and clever. A skilled writer can feature your brand AND make the reader/customer smile.
Value and Appreciate Them
Our client Alpine Bakery collects Birthdays and Anniversaries as customer register to win a Dessert of the Month. In addition, they receive an email during their Birthday and Anniversary Month treating them to a glass of wine, or a slice of cake. Customers look forward to it, and they love that we remember them in a special way.
Collect, Curate and Leverage Positive Customer Comments and Reviews.
One satisfied customer tells (on average) nine other people how they feel about your brand and their experience. Word of mouth has a huge upside potential. One of our MUSTS, and a relatively new platform to publish those reviews, is a Google
My Business Page. We claim this for our clients (and ourselves) and create posts every 7 days, and ask their current customers for to post a review. It’s easy, and provides yet another quick way for one customer to influence a wider audience of others.
Here’s a page for one of our clients, Lee Hall.
Customer Retention
Never take your existing customers for granted. They deserve your very best. Don’t just work to retain customers, but work REALLY HARD to retain customers. It will be worth it on every level.
We would love to meet with you to look at what you are currently doing to retain your customers. We are available for consulting, coming aboard for a single project, or as your creative and strategic services agency. We can help you, and we’d love to. Contact us today and let’s get started.