In the beginning of the digital media explosion, the content (writing) was accomplished much in part like a “paint by numbers” project, and in part, like a math problem. Key words were literally crammed into content, phrases and links were repeated with little or no regard to the reader’s experience, all in pursuit of higher SEO. While this made finding the site easier for consumers, it didn’t do anything to keep them there. In fact, it was and can be, a major turn off and cause consumers to look away quicker than you can say “click”.

Well lucky for all of us, Google has dramatically changed the game, by changing how sites are ranked. You still need key words and tools in place to ensure good SEO ranking, but it is much more of an art form on how sites get ranked. Now, a huge part of that equation is compelling, well-written copy. Make no mistake about it; digital media is now a champion of good writing.