For a while, the more keywords one could stuff on a page, the higher ranking the page would get. This made the page “pop up”… but made for horrific reading, and left readers feeling bombarded, screamed at, and in need of a shower.

However, recent and overdue changes effected by Google have made quality producers of content, like us, very happy people. Cheap tactics and “Crazy Eddie Hysteria” no longer work. In fact, they can backfire even getting you penalized by Google.

Now, quality content is once again king, and the goal is to ARTFULLY build in some SEO friendly buttons, bells and whistles. Most quality content writers (present company included) prefer to write straight from the heart then go back and make tweaks and adjustments. The allows us to maintain focus on the message we are communicating – the brand story, the unique point of difference, and the reason why the reader/consumer should be motivated to act. Trust us, that’s hard enough to do really well, without INSERTING all sorts of meaningless and superficial words.

So, we will start with the highest quality content and then tweak it using the best current tactics and strategies of the moment. The accent on “moment” as this is an ever evolving battlefield with changes and surprises. We also keep ourselves educated by attending Master Classes to learn the latest and the greatest. We recently attended Jenny Munn’s SEO Bootcamp to get a full day’s worth of current thinking on SEO.

Just remember, SEO has its purpose on the battlefield, but NEVER at the expense of meaningful content. It’s about keeping people on your site once you’ve gotten them there… that leads to the start of a conversation… that leads to a relationship… that ends in happily ever after.

Please check out some of our Atlanta area Business blogs. We have lots of interesting things to say on behalf of our clients. We’d love to start a blog for you.