The Creative Brief
A good Creative Brief is both creative and brief. Brief in that it is a succinctly and skillfully written document typically limited to one to
February 22, 2019
Just In from the Persuasion Blog...
The Best Marketing Plans are a Marathon… Not a Sprint.
Creating a fully developed marketing plan is critically important for your business. The very best marketing plans have a long term strategy that are comprised
February 15, 2019
The Work Before the Creative Work Begins.
We do a lot of investigating and contemplating BEFORE we begin working with a new client. By doing so, we believe we are living our motto of “Work Smarter, Not Harder.”
October 27, 2014
Everything I Know about Marketing I Learned from Childhood Games (Not Really But it Sounds Super Interesting and Dramatic.) 2 of 2
The Last Straw– A Board Game of Strategy
Players take turns loading the camel with straws (actually wooden sticks) and try not to be the one to add the straw that breaks the camel’s back. The camel is in two pieces, on wheels, and held together with a rubber band. He will eventually collapse under the weight of the wooden sticks and the player’s straw that causes the collapse loses.
July 13, 2014
Everything I Know about Marketing I Learned from Childhood Games (Not Really But it Sounds Super Interesting and Dramatic.) 1 of 2
Hungry Hippos– A Board Game With a Healthy Appetite
New Content is to GoogleBots like Marbles are to Hungry Hippos… YUMMY.
There’s nothing better to satisfy the appetite of GoogleBots than to feed them new marbles errrrrr… content. AND the perfect delivery system for fresh content is a blog.
July 13, 2014
When it Comes to Marketing Strategy, Answering Before Asking Is the Equivalent to the Tail Wagging the Dog.
While it’s important to have a list of goals for your business, it’s equally important to be honest about what is currently so, and frank
July 7, 2014