Automotive

About

Before Persuasion Marketing came to be, Our Chief Creative Officer was a Senior Writer and Associate Creative Director on the Toyota National and Honda Retail Accounts.

The Story

Toyota introduced its first true GEN X car. A campaign was built around the idea of poking fun, in a very over the top way, at the idea of “subliminal advertising”. It was a tongue and cheek, sarcastic spoof. This campaign won multiple awards and was executed in TV, print, and outdoor.

Honda created the ALPHA Group to generate creative for regional dealers that was closely aligned with the national branding efforts.  TV REEL available on request.

The Work

Print, Copywriting

A Word from Our Clients

Print / Copywriting

How Can We Help You?

Need help with focusing your marketing strategy? Need a website that rocks your personality?  Need help wrangling all your social media campaigns?