Automotive

About

Before Persuasion Marketing came to be, Our Chief Creative Officer was a Senior Writer and Associate Creative Director on the Toyota National and Honda Retail Accounts.

The Story

Toyota introduced its first true GEN X car. A campaign was built around the idea of poking fun, in a very over the top way, at the idea of “subliminal advertising”. It was a tongue and cheek, sarcastic spoof. This campaign won multiple awards and was executed in TV, print, and outdoor.

Honda created the ALPHA Group to generate creative for regional dealers that was closely aligned with the national branding efforts. TV REEL available on request.

The Work

Print, Copywriting

A Word from Our Clients

Our Toyota Paseo advertising was picked by Adweek out of 16 zillion entries as “one of the very, very, very, very best commercials ever created. Congratulations and thanks to all of us!

George CinfoVice Chairman of Saatchi & Saatchi Los Angeles

Leisa helped get this place going. Applying her stellar writing skills to whatever assignment was thrown at her. And in spite of impossible time-lines, the late hours and the sheer stress of just trying to stay one step ahead of it all, she kept her cool, her optimism and her wonderful sense of humor.

Jon YarbroughExecutive Creative Director, Rubin Postaer, Alpha Group