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The McCown Group

About

Gail and Claire McCown are a dedicated mother daughter team of real estate professionals with Ansley North Real Estate.

The Story

Gail and Claire are both accomplished equestrians. As such, we positioned them as specialists in farms and equestrian estates. This particular niche is in of itself a lifestyle where they possess and continue to curate vast market knowledge. We rounded out their positioning to claim three particular areas: Equestrian, Luxury and Lifestyle.

The Work

Website, Branding

What Our Customers Have to Say

Persuasion Marketing solved our problem of Paralysis of Analysis. We knew we needed a website but were overwhelmed with the task. Leisa and Cara took over and delivered an amazing website beyond what we could have imagined. And our business has already improved as a result!! My mother, Gail, and I originally thought we could research how to create a website all on our own. We were so naïve! Building a GOOD website is hard work that takes deep thought by an objective person. We just didn’t know what we didn’t know. We will forever be thankful we found Leisa and Cara when we did! They were worth every cent!
Gail & Claire McCownThe McCown Group
Gail & Claire McCown

Website & Logo Design

We created a website that quickly identifies who they are and how they are suited to help clients buy and sell properties. We highlighted their unique skill sets, to maximize their authority on delivering results for their clients. The content and images are specific and highly specialized (and often feature them), and gives visitors to the site a quick read on who they are. After multiple executions, we created a logo that perfectly represented The McCown Group. We included the TAG LINE, Lifestyle, Equestrian, and Luxury to reinforce branding.
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